Going
global

Fintech is a global industry.

Companies, investors and experts from all over the world work in payments, banking and financial technology.

Informa runs major events in this space, including Money20/20.

We are growing this brand by bringing it to new parts of the world.

To do this well, you need a strong brand, local knowledge and trusted partners in each region.

In 2026, we launched Money20/20 in the Middle East, in Riyadh.

It was one of our biggest ever new events, with 38,000 people attending and 1,000 investors taking part.

Markets like Fintech are truly international. Technology, payment and banking providers, startups, investors, innovators, experts and users are located on every continent.

We’re growing leading brands such as Money20/20, and giving customers more ways to meet, discover, learn and partner, by launching in new geographies – sometimes called geo-cloning.

Doing this takes a strong and successful brand, deep market expertise plus regional understanding and adaptation, established and supportive on-the-ground partnerships and outstanding planning and delivery.

In 2026, we launched Money20/20 Middle East in Riyadh, expanding this franchise to its fourth region and more directly serving the Middle East’s highly dynamic and competitive financial technology market. It was one of Informa’s largest ever launch events, attracting 38,000 attendees and 1,000 investors.

One of the ways we are able to grow consistently is by taking leading brands that operate in particularly international sectors to new geographies.

In our B2B Live Events businesses, we call this geo-cloning, and a key example from 2025 was with our Money20/20 brand.

The Fintech market is inherently global, with technology providers, payment and banking institutions, startups, investors, innovators, experts and users in every continent.

In 2025, we launched Money20/20 Middle East in Riyadh, marking the brand’s expansion into its fourth region, after the USA (Las Vegas), Europe (Amsterdam) and ASEAN (Bangkok).

As with each edition, Money20/20 Middle East was tailored to regional trends and delivered in close partnership with local partners, including relevant government departments – this time through collaboration with our on-the-ground team at Tahaluf. The event was one of Informa’s largest launches to date, drawing 38,000 attendees and 1,000 investors, reflecting the high levels of activity, disruption and innovation in Fintech in the region.

The launch also demonstrated one of the immediate growth opportunities we foresaw when acquiring Ascential in 2024 and bringing Money20/20 into the Group.